case studies coming soon!
The Moxie Food Co.
No Sad Dinners!
I co-founded The Moxie Food Co. to make home cooking easier and more fun. I lead all brand marketing and creative strategy.
I developed the brand from the ground up and oversee every touch point, including digital content, social, email, packaging, and our website. My work includes brand positioning, campaign development, photoshoot production, and performance-driven content strategy. I love building a clear, joyful brand experience that helps people feel confident in the kitchen.
Phelityl Reviving Launch
Reinventing an Icon!
As Creative Director at Erno Laszlo, I spearheaded the creative
relaunch of their 97-year-old flagship product, Phelityl Cream.
This transformation extended beyond modernizing the formula—it included reimagined packaging and a dynamic marketing campaign designed to resonate across digital platforms and real-world channels, elevating the legacy of a timeless brand.
G's Trees Brand Identity
I collaborated with G's Trees Cultivation Club, a family-owned business, to redefine their brand identity and amplify their market appeal.
By crafting a sophisticated logo, designing premium packaging, and curating stylish merchandise, I helped position them to attract a wider, upscale audience and elevate their presence in the industry.
Erno Laszlo Amazon Shop
I collaborated closely with the Marketing team to enhance and
elevate Erno Laszlo’s presence on Amazon.com.
By emphasizing evocative product textures and showcasing sensory details, we crafted a digital shopping experience that captured attention and conveyed how the products might 'feel,' bridging the
gap between online discovery and personal connection.