case studies coming soon!
Phelityl Reviving Launch
Reinventing an Icon!
As Creative Director at Erno Laszlo, I spearheaded the creative
relaunch of their 97-year-old flagship product, Phelityl Cream.
This transformation extended beyond modernizing the formula—it included reimagined packaging and a dynamic marketing campaign designed to resonate across digital platforms and real-world channels, elevating the legacy of a timeless brand.
G's Trees Brand Identity
I collaborated with G's Trees Cultivation Club, a family-owned business, to redefine their brand identity and amplify their market appeal.
By crafting a sophisticated logo, designing premium packaging, and curating stylish merchandise, I helped position them to attract a wider, upscale audience and elevate their presence in the industry.
Erno Laszlo Amazon Shop
I collaborated closely with the Marketing team to enhance and
elevate Erno Laszlo’s presence on Amazon.com.
By emphasizing evocative product textures and showcasing sensory details, we crafted a digital shopping experience that captured attention and conveyed how the products might 'feel,' bridging the
gap between online discovery and personal connection.