Your brand has a creative problem. It might not be what you think it is.
Coven Creative is a fractional creative consultancy for founder-led beauty, CPG, and food brands. We diagnose what's broken, build what's missing, and lead the creative function you need — without the overhead of a full-time hire.
Good creative starts before the brief ✦
Good creative starts before the brief ✦
Who this is forYou've hit a wall that a new freelancer won't fix.
Maybe your creative output feels inconsistent. Maybe your last senior creative lead just left and you're not sure whether to replace them or restructure. Maybe marketing and creative aren't talking, and it's showing up in the work.
These aren't design problems. They're leadership and systems problems. That's a different kind of help.
How it worksThe engagement
Every Coven Creative engagement starts with observation, not execution. Before anything gets made, we get inside the organization — talking to stakeholders, watching how work actually moves, finding where the real friction is.
From there: a clear diagnosis, a prioritized plan, and execution right-sized for where you are.
02
Synthesize & Prioritize
01
Observe & Diagnose
03
Decide & Build
04
Execute & Measure
Selected Work
Work that performs & not just looks good.
Erno Laszlo — ECD
Brand transformation & global campaign direction
Full rebrand across North America, China, and Europe. 28% email revenue lift. $165M brand.
G's Trees — Brand Identity
Three strategic territories from scratch
Positioning, logo, packaging, and merch for a cannabis brand targeting an affluent audience.
Revlon — Creative Services
Multi-brand creative operations
Visual branding across Revlon, Almay, and Mitchum. $1.5M in cost savings through restructured workflows.
For Context$165M
Annual revenue of brand as senior creative leader
28%
Email revenue increase at Erno Laszlo
$1.5M
Cost savings delivered while at Revlon
20+
Years in beauty, CPG, food and health & wellness brands
If your creative isn't working the way it should
The first conversation is a diagnosis, not a pitch. Tell me what's going on and we'll figure out whether there's a fit.